DESIGN

Design projects

“For me, design is all about balance. Typography, images, illustration, colour - it just has to feel right”.

COOPERS wanted to announce the latest release of one of australia’s most exclusive and revered craft beerS.

Motor Accident Commission ‘Matemorphosis’ Merchandise

THE ‘MAC’ NEEDED A WAY TO ENCOURAGE BLOKES IN REGIONAL AREAS TO TALK TO THEIR MATES ABOUT THE WAY THEY DRIVE ON COUNTRY ROADS.

Foodland Supermarkets re-brand

After a few decades, it was time to give the “Mighty South Aussies” a fresh new look.

Land Development site, Canberra

This was conceptual design for a redevelopment with a focus on the green surrounds.

Land development site, Canberra

In contrast, Oakpark features old Oak trees and a warm, wood feel provided a contrast with neighbouring Longwood.

Foodland Private Label range

Foodland pride themselves on their ‘home’ brands - sourcing everything from quality South Australian producers. This is part of the rebrand of this range.

Foodland Private Label range

The Foodland Private Label range called for ‘premiumisation’ as well as clear colour differentiation across each category and consistent branding.

Foodland Private Label range

‘Before and after’ label

Foodland Private Label range

Olive Oil bottle ‘dummy’ to test shelf presence in store.

Foodland Private Label range

’Before and after’ label

Foodland Private Label range

Another bottle mock-up for testing.

Zamel's Jewellers

Zamel’s needed a fresh, contemporary look for their packaging - shifting from a rather staid burgundy box to something with a bit of ‘sparkle’.

Zamel's Store promotion concept

Retail promos need to be eye-catching, but can still be feminine.

Zamel's Jewellers Retail promo

Appealing to the fashion conscious woman.

Zamel's Jewellers Retail Promo

When you need to shout - do it with style!

Norton Rd Wines Branding

A small cellar door and restaurant in regional NSW needed to stand out from the crowd.

Norton Rd Wines Branding

The Norton Road ‘roundel’ logo provides a lot of flexibility - in this instance used to promote ‘Valentine’s Day’.

Norton Rd Wines Branding

This time the roundel has transformed to celebrate ‘St Patrick’s Day’.

Discovery Holiday Parks

A simple Trade Show promo display - visualised to communicate the concept to client.

PAUL 'STRAATTS' STRATTON - ART DIRECTION

DESIGN

Design projects

“For me, design is all about balance. Typography, images, illustration, colour - it just has to feel right”.

COOPERS wanted to announce the latest release of one of australia’s most exclusive and revered craft beerS.

THE ‘MAC’ NEEDED A WAY TO ENCOURAGE BLOKES IN REGIONAL AREAS TO TALK TO THEIR MATES ABOUT THE WAY THEY DRIVE ON COUNTRY ROADS.

After a few decades, it was time to give the “Mighty South Aussies” a fresh new look.